How it works
From conversation to reply, with a human in the loop.
Aethrel monitors LinkedIn, Twitter, Bluesky, and Discord — identifying threads worth engaging and drafting on-brand replies — then routes everything through human review before anything goes live. Outreach plans extend the same pipeline to direct LinkedIn DMs and cold email.
The three parties
Clear roles, clean separation.
Aethrel is built for a managed service model. Each party has a defined role — nothing bleeds into another.
Client
Signs up, defines strategy, watches outcomes.
- Completes onboarding to define brand voice, tone, audience, and hard limits
- Accesses a focused analytics portal once their workspace is activated
- Never manages the queue, platform accounts, or policy settings directly
- Requests strategy changes through a brief review process
Aethrel team
Manages the queue, execution, and platform health.
- Reviews and acts on every queued draft before it publishes
- Connects and maintains platform account credentials
- Tunes discovery sources, scoring thresholds, and policy settings
- Activates client workspaces manually after reviewing their onboarding
Platform accounts
Where approved replies are published.
- LinkedIn engagement, LinkedIn Outreach DMs, and Email Outreach are live
- Twitter, Bluesky, and Discord are now live
- Connected by the operator team, not clients
- Posting cadence respects tier limits and account warm-up state
The workflow
Six phases, end to end.
Every engagement follows the same pipeline. Nothing skips a step.
Strategy capture
ClientDefine your brand before anything runs.
Before a single thread is discovered, clients complete a structured onboarding: brand voice, tone, promotion approach, audience context, hard topics to avoid, and example language they want to sound like — and sound nothing like. This strategy is the foundation every draft is built on.
- Brand voice and tone documented
- Hard limits and never-engage topics set
- Audience and community context defined
- Promotion sensitivity and messaging boundaries configured
Thread discovery
Aethrel teamThe pipeline finds conversations worth joining.
On a recurring schedule, Aethrel scans configured sources — LinkedIn feeds, community channels, and social conversations — and surfaces threads that match the client's audience and context. Each discovered thread is evaluated for relevance and opportunity before it advances.
- Sources are curated by the operator team, not clients
- Discovery runs on a cadence set by your tier (every 30 min to every 4 hours)
- Irrelevant, off-topic, or low-signal threads are filtered automatically
- Only high-context threads reach the drafting stage
AI drafting
Aethrel teamA reply is written to match your voice, not a template.
For each thread that passes discovery, a contextual reply is drafted using the client's strategy as a guide. The draft takes into account the thread's content, the community's norms, the brand's voice constraints, and what kind of response would add genuine value to the conversation.
- Drafts are shaped by the full strategy profile, not generic prompts
- Tone, length, and approach vary based on the thread context
- Hard constraints are enforced — banned phrases, off-limit topics, and style rules apply at generation time
- Every draft is a starting point for review, not a final output
Policy scoring & review
Aethrel teamNothing posts without a human making the call.
Before a draft reaches the publish step, it is scored against the client's policy profile and placed in the operator's review queue. The reviewer sees the original thread, the draft reply, and any risk signals. They can approve, edit and approve, or reject. On Growth and Pro plans, low-risk drafts can optionally be set to auto-approve when they clear scoring thresholds — but human review is always the default.
- Every draft receives a policy score before review
- High-risk or boundary-adjacent drafts are flagged for closer attention
- Reviewers can edit any draft before approving
- Rejected drafts are logged with a reason for the audit trail
Publishing
Aethrel teamApproved replies post within your tier's volume limits.
Once a draft is approved, it enters the publishing queue. Posts go out via the connected platform account, respecting daily and weekly volume caps enforced in the pipeline. During the first 14–30 days, pacing starts conservatively while account history builds, then ramps toward full limits automatically.
- Daily and weekly post caps are enforced — never exceeded
- Posting cadence adapts based on account warm-up state
- If a platform flags or rate-limits your account, the pipeline pauses automatically
- Each published reply is logged with a timestamp, thread reference, and approval record
Analytics & reporting
ClientClients see what's happening without the operational noise.
Once a workspace is live, clients access a focused analytics portal: discovered conversations, replies posted, engagement signals, and trend data over time. The queue, platform settings, and audit workflows stay in the operator's view. Clients get the outcome layer — clean, focused, and relevant to their business goals.
- Conversations discovered and threads engaged visible by date range
- Engagement signals tracked per reply (upvotes, comments, reach)
- Weekly summary reports on Growth and Pro plans
- No access to internal queue, policy settings, or operator workflows
Brand safety
Every draft is shaped by your constraints,
not just your prompt.
Strategy isn’t just used at onboarding and forgotten. Every draft generation runs against the full set of voice rules, hard limits, and contextual guidance the client defined. There are no generic templates.
Voice matching
Positive voice examples — the language that sounds like your brand — are used as reference at draft time.
Anti-examples
Language you'd never use is explicitly excluded. The pipeline steers away from tone, phrasing, and register that doesn't fit.
Hard topic limits
Never-engage topics (politics, legal, competitor criticism, and others) are hard stops. Threads that touch these topics are filtered before drafting begins.
Policy scoring
Every draft receives a risk score before entering the review queue. Drafts that approach sensitive territory are flagged for closer operator attention.
Strategy profile
ActiveSound like this
Never sound like this
Never engage
Banned words
synergy, leverage, game-changer, disruptive
Account & domain protection
Your accounts don’t just run — they’re watched.
Every product we run includes safeguards that protect your LinkedIn account, social profiles, and email domains from the behavior that gets them restricted, flagged, or banned. These aren’t optional add-ons — they run automatically on every account, every day.
Volume limits that never budge
Your daily and weekly caps are enforced inside the pipeline — not just suggested. Your account will never post or send more than your plan allows, even if the review queue is full and drafts are backed up waiting.
Automatic circuit breaker
If a platform starts rate-limiting or flagging your account, the pipeline stops sending automatically. No one on your team has to notice it — publishing pauses until your operator team reviews what happened and clears it.
LinkedIn acceptance rate monitoring
LinkedIn grades your account based on how often people accept your connection requests. If your acceptance rate drops too low — meaning too many people are ignoring your outreach — we automatically slow down or pause before LinkedIn restricts you.
Email domain authentication
Before a single cold email sends, your domains have SPF, DKIM, and DMARC records in place. In plain terms: these are the settings that tell Gmail and Outlook you’re a real, trusted sender. Without them, your emails go to spam. We set them up as part of the email outreach onboarding — not as an afterthought.
Contact protection & DNC lists
Anyone who has said no, unsubscribed, or been previously contacted is permanently blocked from future outreach — automatically. We also never contact more than 2 people from the same company per week, so your campaigns never pattern-match to spam behavior.
Gradual account ramp
Every new account — social or email — starts slow and earns the right to higher volume over time. Platforms reward consistent, patient behavior from new accounts. Jumping straight to full volume is one of the fastest ways to get flagged. The ramp is automatic and managed by your operator team.
Two views, one platform
The right information for the right person.
Clients and operators access very different surfaces. Clients see outcomes. Aethrels control execution.
Aethrel console
Review queue
All pending drafts across every client workspace
Client workspaces
Activation status, strategy summary, account connections
Platform accounts
Connected credentials, account health, warm-up state
Policy & sources
Discovery filters, scoring thresholds, topic rules
Audit trail
Complete log of every action, decision, and publish event
Client portal
Overview
Activity summary, recent posts, and top-line engagement metrics
Discovered conversations
Threads found that matched your audience and context
Replies posted
Every published reply with thread link and engagement data
Engagement trends
Reply performance over time — upvotes, replies, reach signals
Strategy settings
Review your onboarding inputs — changes route through operator
Platform coverage
Where your brand shows up.
Aethrel monitors and engages on the platforms where your audience actually talks. Each adapter is built for the norms and structure of that specific platform.
Feed monitoring, post-level comment engagement, and scheduled posts for professional audiences. Our most active channel and the best place to start for most B2B brands.
Available on all plans
Bluesky
LiveBluesky's open protocol gives strong signal-to-noise for early-adopter and technical audiences.
Available on all plans
Discord
LiveCommunity and server-level monitoring. Discord engagement requires careful account positioning and community-specific tone calibration.
Available on all plans
Twitter / X
LiveShort-form engagement and conversation monitoring. Tone calibration for Twitter's norms — punchy, direct, high-signal replies under 280 characters.
Available on all plans
LinkedIn Outreach
LivePersonalised connection request sequences and inbox management for LinkedIn DMs. Every account starts with a 30-day warmup — daily limits ramp gradually, and acceptance rate is monitored automatically to keep your account in good standing with LinkedIn.
Outreach & Bundled plans
Email Outreach
LivePersonalised cold B2B email sequences built from scraped and verified leads. Dedicated sending domains are set up with full email authentication before any campaign goes live — so your emails reach inboxes, not spam folders. Human-reviewed sequences, bounce handling, and unsubscribe protection included.
Outreach & Bundled plans
Engagement
Social accounts warm up over 14–30 days.
New LinkedIn, Twitter, Bluesky, and Discord accounts start at low posting volume and ramp gradually as platform history builds. Your tier limits are the ceiling — during warm-up, pacing is intentionally conservative to protect account standing. The ramp is automatic and monitored by your operator team.
LinkedIn Outreach
Connection request volume ramps over 30 days.
LinkedIn monitors how many requests you send and how often people accept. New outreach accounts start at 5–15 requests per day depending on your LinkedIn plan, then ramp as your acceptance history builds. If acceptance drops, the system throttles automatically before LinkedIn can flag the account.
Email Outreach
Sending domains are warmed before any campaigns go live.
New email domains aren't trusted by Gmail or Outlook until they've built a sending reputation. Before your first campaign, we set up dedicated sending domains, configure authentication records, and run an inbox warmup period — typically 2 weeks — before any real outreach goes out. Skipping this is what gets domains blacklisted.
FAQ
Common questions.
Do clients have access to the review queue?
No. The review queue is internal to the operator team. Clients access a separate analytics portal that shows discovered conversations and published replies, but not the drafts, policy scores, or operational settings behind them.
What happens if a draft doesn't meet the policy threshold?
Drafts that score above the risk threshold are flagged in the queue with the specific concern noted. The reviewing operator can edit, escalate for a second review, or reject with a logged reason. Flagged drafts never publish automatically.
Can clients change their strategy after onboarding?
Yes. Strategy changes — voice updates, new topic limits, adjusted audience scope — are requested through a brief process and reviewed by the operator team before taking effect. Changes don't retroactively affect already-approved posts.
How does Aethrel know which threads are worth engaging?
Discovery filters are configured per client by the operator team: which sources to monitor, what audience signals to look for, and what context makes a thread a relevant opportunity. Threads that don't meet the threshold are filtered before drafting.
Is every reply truly reviewed by a human?
Yes, by default on all plans. On Growth and Pro, operators can configure auto-approve for drafts that consistently pass scoring thresholds after a track record is established — but this is an opt-in setting, not the default behavior.
What protects my LinkedIn account and email domains from getting flagged?
Several things, running automatically. For LinkedIn: every outreach account starts at a safe daily limit and ramps gradually over 30 days. Your acceptance rate is monitored — if too many people ignore your requests, sending slows down or pauses before LinkedIn notices. If a platform rate-limits your account, a circuit breaker stops all sending until your operator team reviews it. For email: before any campaign goes out, your sending domains have SPF, DKIM, and DMARC records in place — the authentication settings that tell Gmail and Outlook you're a legitimate sender. An inbox warmup period runs first, building domain reputation before real emails are sent.
What does the operator team not do?
The operator team handles execution — queue review, platform connections, source configuration, and publishing. They don't write copy from scratch, manage social strategy outside the Aethrel pipeline, create platform accounts, or handle community management beyond reply engagement.
Ready to see it in motion?
Create a client account, complete onboarding, and your workspace moves into operator review. The pipeline starts as soon as your team activates it.
No engagement setup fee. Onboarding starts immediately. Client access activates manually after operator review.