How it works
From conversation to reply, with a human in the loop.
Aethrel monitors the platforms where your audience talks, identifies threads worth engaging, drafts replies that match your brand voice, and routes everything through human review before anything goes live.
The three parties
Clear roles, clean separation.
Aethrel is built for a managed service model. Each party has a defined role — nothing bleeds into another.
Client
Signs up, defines strategy, watches outcomes.
- Completes onboarding to define brand voice, tone, audience, and hard limits
- Accesses a focused analytics portal once their workspace is activated
- Never manages the queue, platform accounts, or policy settings directly
- Requests strategy changes through a brief review process
Aethrel team
Manages the queue, execution, and platform health.
- Reviews and acts on every queued draft before it publishes
- Connects and maintains platform account credentials
- Tunes discovery sources, scoring thresholds, and policy settings
- Activates client workspaces manually after reviewing their onboarding
Platform accounts
Where approved replies are published.
- Reddit and LinkedIn fully supported today
- Bluesky and Discord adapters in the foundation
- Connected by the operator team, not clients
- Posting cadence respects tier limits and account warm-up state
The workflow
Six phases, end to end.
Every engagement follows the same pipeline. Nothing skips a step.
Strategy capture
ClientDefine your brand before anything runs.
Before a single thread is discovered, clients complete a structured onboarding: brand voice, tone, promotion approach, audience context, hard topics to avoid, and example language they want to sound like — and sound nothing like. This strategy is the foundation every draft is built on.
- Brand voice and tone documented
- Hard limits and never-engage topics set
- Audience and community context defined
- Promotion sensitivity and messaging boundaries configured
Thread discovery
Aethrel teamThe pipeline finds conversations worth joining.
On a recurring schedule, Aethrel scans configured sources — subreddits, LinkedIn feeds, community channels — and surfaces threads that match the client's audience and context. Each discovered thread is evaluated for relevance and opportunity before it advances.
- Sources are curated by the operator team, not clients
- Discovery runs on a cadence set by your tier (every 30 min to every 4 hours)
- Irrelevant, off-topic, or low-signal threads are filtered automatically
- Only high-context threads reach the drafting stage
AI drafting
Aethrel teamA reply is written to match your voice, not a template.
For each thread that passes discovery, a contextual reply is drafted using the client's strategy as a guide. The draft takes into account the thread's content, the community's norms, the brand's voice constraints, and what kind of response would add genuine value to the conversation.
- Drafts are shaped by the full strategy profile, not generic prompts
- Tone, length, and approach vary based on the thread context
- Hard constraints are enforced — banned phrases, off-limit topics, and style rules apply at generation time
- Every draft is a starting point for review, not a final output
Policy scoring & review
Aethrel teamNothing posts without a human making the call.
Before a draft reaches the publish step, it is scored against the client's policy profile and placed in the operator's review queue. The reviewer sees the original thread, the draft reply, and any risk signals. They can approve, edit and approve, or reject. On Growth and Pro plans, low-risk drafts can optionally be set to auto-approve when they clear scoring thresholds — but human review is always the default.
- Every draft receives a policy score before review
- High-risk or boundary-adjacent drafts are flagged for closer attention
- Reviewers can edit any draft before approving
- Rejected drafts are logged with a reason for the audit trail
Publishing
Aethrel teamApproved replies post within your tier's volume limits.
Once a draft is approved, it enters the publishing queue. Posts go out via the connected platform account, respecting daily and weekly volume caps enforced in the pipeline. During the first 14–30 days, pacing starts conservatively while account history builds, then ramps toward full limits automatically.
- Daily and weekly post caps are enforced — never exceeded
- Posting cadence adapts based on account warm-up state
- Platform account connections are managed by the operator team
- Each published reply is logged with a timestamp, thread reference, and approval record
Analytics & reporting
ClientClients see what's happening without the operational noise.
Once a workspace is live, clients access a focused analytics portal: discovered conversations, replies posted, engagement signals, and trend data over time. The queue, platform settings, and audit workflows stay in the operator's view. Clients get the outcome layer — clean, focused, and relevant to their business goals.
- Conversations discovered and threads engaged visible by date range
- Engagement signals tracked per reply (upvotes, comments, reach)
- Weekly summary reports on Growth and Pro plans
- No access to internal queue, policy settings, or operator workflows
Brand safety
Every draft is shaped by your constraints,
not just your prompt.
Strategy isn’t just used at onboarding and forgotten. Every draft generation runs against the full set of voice rules, hard limits, and contextual guidance the client defined. There are no generic templates.
Voice matching
Positive voice examples — the language that sounds like your brand — are used as reference at draft time.
Anti-examples
Language you'd never use is explicitly excluded. The pipeline steers away from tone, phrasing, and register that doesn't fit.
Hard topic limits
Never-engage topics (politics, legal, competitor criticism, and others) are hard stops. Threads that touch these topics are filtered before drafting begins.
Policy scoring
Every draft receives a risk score before entering the review queue. Drafts that approach sensitive territory are flagged for closer operator attention.
Strategy profile
ActiveSound like this
Never sound like this
Never engage
Banned words
synergy, leverage, game-changer, disruptive
Two views, one platform
The right information for the right person.
Clients and operators access very different surfaces. Clients see outcomes. Aethrels control execution.
Aethrel console
Review queue
All pending drafts across every client workspace
Client workspaces
Activation status, strategy summary, account connections
Platform accounts
Connected credentials, account health, warm-up state
Policy & sources
Discovery filters, scoring thresholds, topic rules
Audit trail
Complete log of every action, decision, and publish event
Client portal
Overview
Activity summary, recent posts, and top-line engagement metrics
Discovered conversations
Threads found that matched your audience and context
Replies posted
Every published reply with thread link and engagement data
Engagement trends
Reply performance over time — upvotes, replies, reach signals
Strategy settings
Review your onboarding inputs — changes route through operator
Platform coverage
Where your brand shows up.
Aethrel monitors and engages on the platforms where your audience actually talks. Each adapter is built for the norms and structure of that specific platform.
Subreddit monitoring, thread-level engagement, community-aware reply tone. The highest-signal platform for organic brand discovery.
Available on all plans
Feed monitoring and post-level engagement for professional audiences. Tone adapts for LinkedIn's norms — direct, credible, less casual.
Available on Growth and Pro
Bluesky
In foundationAdapter built and in the foundation. Bluesky's open protocol gives strong signal-to-noise for early-adopter and technical audiences.
Rollout for Growth+ clients
Discord
In foundationCommunity and server-level monitoring. Discord engagement requires careful account positioning and community-specific tone calibration.
Rollout for Growth+ clients
New accounts start with a 14–30 day warm-up period.
Volume ramps gradually as platform account history builds. Your tier limits are the ceiling — during warm-up, posting is intentionally conservative. The ramp is automatic and managed by your operator team. Accounts with existing history typically reach full limits sooner.
FAQ
Common questions.
Do clients have access to the review queue?
No. The review queue is internal to the operator team. Clients access a separate analytics portal that shows discovered conversations and published replies, but not the drafts, policy scores, or operational settings behind them.
What happens if a draft doesn't meet the policy threshold?
Drafts that score above the risk threshold are flagged in the queue with the specific concern noted. The reviewing operator can edit, escalate for a second review, or reject with a logged reason. Flagged drafts never publish automatically.
Can clients change their strategy after onboarding?
Yes. Strategy changes — voice updates, new topic limits, adjusted audience scope — are requested through a brief process and reviewed by the operator team before taking effect. Changes don't retroactively affect already-approved posts.
How does Aethrel know which threads are worth engaging?
Discovery filters are configured per client by the operator team: which sources to monitor, what audience signals to look for, and what context makes a thread a relevant opportunity. Threads that don't meet the threshold are filtered before drafting.
Is every reply truly reviewed by a human?
Yes, by default on all plans. On Growth and Pro, operators can configure auto-approve for drafts that consistently pass scoring thresholds after a track record is established — but this is an opt-in setting, not the default behavior.
What does the operator team not do?
The operator team handles execution — queue review, platform connections, source configuration, and publishing. They don't write copy from scratch, manage social strategy outside the Aethrel pipeline, create platform accounts, or handle community management beyond reply engagement.
Ready to see it in motion?
Create a client account, complete onboarding, and your workspace moves into operator review. The pipeline starts as soon as your team activates it.
No setup fee. Onboarding starts immediately. Client access activates manually after operator review.