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aethrel

How it works

Software finds the moments. People do the writing.

Here’s exactly what happens between your onboarding call and a comment appearing under your name, and who does each part.

  1. Step 1

    We learn how you sound

    An onboarding call about your buyers, your opinions and what you’d never say. It becomes a one-page voice brief and a set of brand rules, which you approve once.

  2. Step 2

    Software finds the moments

    Every day we look for posts your buyers are reading and people worth reaching, using the topics, people and companies we agreed with you. Most of what it finds, we skip.

  3. Step 3

    We draft in your voice

    Each comment or message is written for that one post or person, shaped by your brief and by the edits your editor has made before.

  4. Step 4

    Your editor reads every line

    Every draft is checked against your brand rules, then read by a person who fixes it, cuts it or sends it back. Anything that breaks a rule never goes out.

  5. Step 5

    It goes out at a careful pace

    Approved work is spread across your working day, well inside a daily ceiling for each channel. New accounts start slowly and build up over weeks.

  6. Step 6

    You see everything

    A brief every Monday: what went out, who replied, and what we’re changing. Your portal shows the same, any time, and every action is logged.

What we do.

  • Find the posts and people worth your time
  • Write every comment, message and follow-up
  • Read, edit and approve every line
  • Pace and warm up your accounts
  • Set up and look after your email domains
  • Draft first replies when people answer
  • Send you a brief every Monday

What you do.

  • One onboarding call
  • Approve your voice brief, once
  • Take over the conversations we start
  • Tell us when something changes in your business

That’s it. The rest is ours.

Looking after your name.

Your account and your reputation are the asset. These run on every account, every day.

Ceilings, not targets

Each channel has a daily ceiling we never go past, even when there’s more we could send.

An automatic stop

If a platform pushes back on your account, sending stops until a person has looked at why.

Listening to acceptance

If fewer people are accepting your connection requests, we slow down and change who we reach.

Do-not-contact, for good

Anyone who says no or unsubscribes is never contacted again, and we reach at most two new people at any one company each week.

Proper email setup

Separate sending domains with SPF, DKIM and DMARC in place, warmed up before the first email goes out.

More questions.

Do I see drafts before they go out?
Your editor approves everything, so you don’t have to. You approve the voice brief they work from, and your portal shows everything that went out. If you’d rather see something first, like a message to a particular account, tell us.
Can I change my voice brief later?
Yes. New opinions, topics to avoid, a change of focus: tell your editor and the brief is updated. Changes apply from then on.
How do you choose who to reach?
From the ideal customer we define together on the onboarding call: roles, company types, topics they care about. We review and adjust it with you as replies come in.
What happens when someone replies?
Your editor drafts a first reply in your voice and approves it like everything else, then the conversation is yours. Once someone is talking to you, it’s your relationship to build, not ours.

Twenty minutes, no pitch deck.

We’ll look at your LinkedIn together and tell you straight whether we can help. If we can’t, we’ll say so.

Book an intro call