Product updates
What’s new in Aethrel.
A running log of everything shipped — new features, improvements, and fixes — written for operators and clients, not engineers.
April 2026
LatestFaster review, smarter onboarding, weekly digests.
The biggest quality-of-life update to the review experience yet, plus richer strategy capture during onboarding and automated weekly summaries for Growth and Pro clients.
Batch review with selection tools
Reviewers can now select multiple drafts at once using visible-set presets, preview each card before approving, and move through a batch with progress feedback. High-volume queues are dramatically faster to clear.
Keyboard shortcuts in the review queue
J and K navigate between drafts. A approves, R rejects. Reviewers who live in the queue can now move without reaching for the mouse.
Voice examples in onboarding
Clients can now provide concrete examples of language that sounds like their brand — and language they'd never use. These examples are applied during draft generation, not just as loose guidance.
Brand boundaries in onboarding
Never-engage topics, competitor names, and banned phrases are now captured during onboarding as structured inputs rather than free text. Hard limits are enforced at the pipeline level.
Weekly digest for Growth and Pro clients
A weekly summary of discovered conversations, replies posted, and engagement signals is now delivered automatically each week. Aethrels can also trigger a manual send from the settings panel.
Explain this draft
Reviewers can now request a plain-language explanation of why a draft was written a particular way — what thread signals it responded to, what constraints shaped it. Useful for catching edge cases and improving strategy guidance.
March 2026
Analytics depth, pipeline health, and risk signals.
Clients get more visibility into where activity is happening. Aethrels get clearer signals when a draft is approaching a policy boundary. The pipeline itself got a health dashboard.
Source heatmap in client analytics
The analytics portal now shows a breakdown of activity by source — which subreddits and feeds are generating the most discovered threads, and which are producing the most approved replies.
Automation health dashboard
Aethrels now have a dedicated view showing whether each part of the pipeline — discovery, drafting, scoring, publishing — is running on schedule. Cron jobs emit heartbeats, and the dashboard surfaces gaps immediately.
Policy scoring surface in review queue
Policy scores are now displayed with the specific signals that contributed to them. Reviewers can see exactly what triggered a flag rather than just a score number, making edit decisions faster and more informed.
Dead-letter job alerts
If a pipeline job fails and can't be retried, operators now receive an email alert. Silent failures no longer go unnoticed.
Discover cadence timer fix
The discovery cadence timer was not resetting correctly after a manual queue clear operation. Fixed — discovery now resumes on the correct schedule.
February 2026
Client portal live. Onboarding now wires up the full workspace.
Clients can now log in and see what's happening in their workspace. Onboarding now configures posting channels and strategy in a single pass, removing the manual setup steps that followed it.
Client analytics portal
Clients now have a dedicated portal showing discovered conversations, replies posted, engagement signals, and activity over time. The portal is intentionally scoped — clients see outcomes, not the internal queue or operator settings.
Onboarding wires up channels and strategy
Completing onboarding now automatically configures the primary posting channel and writes the strategy profile. Previously these required a separate setup step from the operator team.
In-app changelog
The operator console now surfaces a running changelog of platform updates so the team stays current without checking externally.
Review desk draft preview
The review queue now shows a character count on draft previews, making it easier to assess length before approving or editing.
January 2026
Billing live. Multi-tenant workspaces in production.
Client signups now provision real workspaces. Stripe billing is wired end-to-end. Multiple client accounts are fully isolated at the data layer.
Stripe billing — checkout, webhooks, and portal
Plan selection during signup now routes through a real Stripe checkout. Subscription state syncs automatically via webhooks, and clients can manage billing through the Stripe customer portal.
Multi-tenant workspace isolation
Every client workspace is now fully isolated at the data layer. Discovery, drafts, strategy, and analytics are scoped to the workspace and cannot bleed across accounts.
Workspace activation flow
Client signups now move through a clear pending → active state. Aethrels review each workspace before activation, and the status is visible in the client console and operator dashboard simultaneously.
Billing portal access from client settings
Clients can now access the Stripe billing portal directly from their settings page to manage plans, update payment methods, or view invoices.
December 2025
LinkedIn live. Account warm-up introduced.
LinkedIn is now available for Growth and Pro clients. New accounts start with conservative pacing and ramp automatically as account standing builds. Intent scoring got a significant accuracy improvement.
LinkedIn adapter
Growth and Pro clients can now connect LinkedIn accounts and engage with LinkedIn feed posts. Tone guidance adapts automatically for LinkedIn's professional norms — drafts skew more direct and less casual than Reddit replies.
Account warm-up
New accounts now start with a conservative posting cadence — 1 to 2 replies per week — for the first 14 to 30 days. Pacing increases automatically as account history builds and platform standing is established. Existing accounts with prior activity have a shorter ramp.
Intent scoring v2
The thread relevance model was rebuilt from the ground up. Signal-to-noise on discovered threads improved substantially — less surfacing of technically-matching but contextually weak results.
Platform account health indicators
The operator console now shows health indicators for connected platform accounts — warm-up progress, recent posting activity, and any standing issues that need attention.
November 2025
Human review queue. Reddit OAuth. Deduplication.
Nothing posts without going through the queue first. Reddit accounts can now be connected directly via OAuth. Duplicate threads no longer appear across discovery runs.
Human review queue
All drafts now route through a review step before publishing. Reviewers see the original thread, the draft reply, and its policy score. Approve, edit and approve, or reject — every action is logged.
Reddit OAuth connection
Aethrels can now connect Reddit accounts directly from the platform console using OAuth. No more manual credential entry.
Review assignment
Drafts in the queue can now be assigned to specific reviewers, preventing two operators from reviewing the same item simultaneously.
Thread deduplication
The same thread was occasionally surfacing more than once across back-to-back discovery runs. Fixed — each thread now appears at most once per active review cycle.
October 2025
AI drafting and policy scoring.
Draft generation is now context-aware and strategy-driven. Policy scoring gives every draft a risk assessment before it enters the queue. Source configuration moved from fixed to operator-managed.
Context-aware AI draft generation
Drafts are now generated using the full thread context — the original post, reply chain, and community signals — alongside the client's strategy profile. Early drafts used the strategy profile alone; this significantly improved relevance and tone fit.
Policy scoring
Every draft now receives a policy score before entering the review queue. The score reflects how closely the draft stays within the client's defined boundaries. High-scoring drafts are flagged for closer reviewer attention.
Configurable discovery sources
Aethrels can now add, remove, and reprioritize discovery sources per client from the operator console. Previously, sources required a code-level configuration change.
Full audit trail
Every significant action — discovery run, draft generated, review decision, post published — is now logged with a timestamp, actor, and outcome. The audit trail is visible to operators and available for export.
September 2025
Private betaPrivate beta. Reddit discovery pipeline in testing.
The core pipeline — discover, draft, review, publish — is in private testing with a small group. Reddit is the first supported platform. Feedback from this period shaped most of what shipped in October and November.
Core pipeline: discover → draft → review → publish
The fundamental four-step pipeline is running end-to-end in a private environment. Discovery, draft generation, a basic review step, and publishing are all connected.
Reddit discovery in private testing
Subreddit monitoring is live for a small set of test sources. The discovery loop runs on a fixed schedule and surfaces threads matching configured topic signals.
Initial strategy profile
A basic strategy profile — brand name, description, and tone guidance — is captured at setup time and used to shape draft generation.
Private beta began September 2025
On the roadmap
What’s coming next.
These are actively in progress. Timelines shift, but the direction doesn’t.
Bluesky adapter rollout
The Bluesky adapter is built and in the foundation. Growth and Pro clients will be onboarded first, with full availability to follow.
Discord adapter rollout
Community and server-level monitoring for Discord. Requires careful account positioning per community — rollout will be gradual and operator-guided.
Auto-approve for trusted workflows
Growth and Pro plans will be able to configure auto-approve for drafts that consistently pass scoring thresholds. Human review stays the default — this is opt-in only.
Reply threading
Following up on a published reply when someone responds. Currently Aethrel publishes and stops. Threading adds a follow-up loop with the same review guardrails.
Engagement trend reports
Richer client-facing reporting: engagement over time by source, reply performance benchmarks, and community presence trends.
Strategy update workflow
A structured flow for clients to request changes to their strategy profile — voice updates, topic limit changes, audience refinements — that routes through operator review before taking effect.
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